Creating the Future of Fashion and Identity

Our Story, Mission, and Timeless Values

Rooted in the Lupus Silk Specification, seventy seven london pioneers precision in liquid-silver mulberry silk garments enhanced by an electric blue refractive coating. Our mission is to craft elite pieces that embody the mantra: 'He or she who creates fashion, creates the world.' We uphold exclusivity, innovation, and refined elegance, represented by our minimalist digit 7 logo and distinctive colour palette.

Meet Our Visionary Team

Our dedicated team combines advanced textile technology with avant-garde fashion design to realize unique, limited-edition apparel. Discover the creators responsible for bringing futurism and refined artistry to life in every garment.

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