Privacy Policy

PRIVACY POLICY

Data Architecture & The Spirit Shield

At seventysevenlondon™, we treat your data with the same methodical precision applied to 40mm Heavy-Weight Mulberry Silk. Your information is held within a protected archive, never to be leaked to "straw" agencies.

1. Data Controller

The entity responsible for the collection and processing of your archival data is:

seventysevenlondon™ Creative Director: 131 Finsbury Pavement, London, EC2A 1NT Digital Signal: 77.director@outlook.com WhatsApp Business: +44 7359 930500

2. Collection of Personal Data

We only archive the "Golden Frequency" of data required for elite operations:

Identity Signal: Name, professional title, and contact details.

Transaction Data: Details of acquisitions within the Small and Medium sizing range.

Technical Log: IP addresses and device types to ensure a linear, high-velocity site experience.

Communication: Records of signals sent via WhatsApp Business or Email.

3. Purpose of Collecting Data

Your data is processed strictly for the following methodical purposes:

Operational Precision: To facilitate the bespoke delivery of Lupus Silk garments.

Archive Security: To protect the website and users via the Altona 777 protocol.

Direct Frequency: To provide high-fidelity updates regarding new collection drops and "Level 7" restricted areas.

Legal Compliance: To meet the regulatory standards of Companies House and UK law.

4. Data Retention & The Vault

We do not store data longer than necessary to maintain the brand connection. You have the Sovereign Right to request:

Access: A full chronology of the data we hold.

Erasure: Permanent deletion of your file from the seventysevenlondon™ archive.

Correction: Immediate updates to your contact signal.

5. Security Protocols

All data is encrypted and housed within a secure environment. We employ a "Spirit Shield" approach to digital privacy—ensuring your personal signal remains private and professional.

"He or she who creates fashion, creates the world."